Hypebeast -
4 Feb 2026 17:30

Creative Director Bear Degidio didn't want to disrupt the footwear space nor chase any luxury buzzword when he started building Santo Studios footwear. His drive came from a quieter frustration with how disconnected most product design has become from the people who actually live in it. Instead of mood boards, Degidio leaned into conversations with athletes whove spent years breaking in their own shoes the hard way. Twitch, Ryan Sheckler, Cole Houshmand, CJ Barham, Khalil Rountree and Jett L...
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